What a great article about the emotions behind a brand and how they influence the purchasing patterns of consumers. Additionally, if you don’t have an excellent way to measure the responses, you won’t know if your brand management marketing strategy is working, failed or needs tweaking.
Brand Management in Your Marketing Strategy for Your Business or Consultancy is Key To Long Term Success
Emotions run high in social media and its as well to get it right. Cadbury’s chopped the Wispa Bar from it’s inventory and received complaints – see what happened.
You need to understand that Brands don’t just happen, they are made and the marketing strategy employed is precise and well measured.
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Lets Talk Social Media (part of CEI Compliance Consulting) can help you “Get It Right” and Lee Werrell can help you as a consultancy get your brand management and marketing strategy right to get it noticed for the right reasons. Frankly, whatever marketing strategy you have will get you a brand. Whether it is a brand to be proud or embarrassed of will depend on the work you put into it.
Contact LTSM at LTSM@letstalksocialmedia.co